How to Sell Theater Tickets

Most theater companies rely on the kindness of grants to keep themselves alive. But you've got to love Impact Theatre, who, for whatever reason, subject themselves to the whims of the marketplace and depend primarily on earned income to make rent every month. That's why they pull crazy stunts like putting on a lesbian Othello or an emo Hamlet. But those stunts pay off monetarily, as well as artistically. I mean, who wants to see yet another tired production of Shakespeare? I, for one, would rather die. I'm serious. I choose death. Impact knows that, so they shake things up.

As I pointed out in a previous post, this year's Impact Briefs features "mouth-watering burlesques" in between the comedic one-acts, and the good folks at Impact have made a trailer to entice Berkeley's finest perverts. (You might not want to play the following video if you are at work...unless you work at ACT:)


—Reporting From Glendale, California

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