"It's Britney, bitch" may be the three greatest opening words in any song ever, but I've pretty much avoided Britney Spears's new single, "Gimme More," because, as you know, I am very concerned about my street cred. And after the High School Musical brouhaha, I can't afford to lose anymore. But, man, that song (produced by Timbaland mentee Nate ''Danjahandz'' Hills) is infectious, with its hypnotizing club drone, meant to soothe you into sweet submission.
Britney performed a version of the song (which includes a "you lookin' for trouble?" preamble) at Sunday's MTV Video Music Awards. She may do the worst lip-syncing job in lip-syncing history, she may lumber around stage like a winded pre-schooler, and she may look like she's drowning in the musical number's pole-dancing excess, but I can't stop answering my phone, "It's Britney, bitch."
I'm rooting for a comeback.