Sanrio, the company that launched the Hello Kitty phenomenon in Japan, will soon be releasing Hello Kitty products aimed at young men, according to Associated Press.
The usual bubble-headed shape of Hello Kitty was slightly changed for a more rugged, cool look to appeal to men in their teens and early 20s.
For example, a picture of the cat on a $36 black T-shirt has the words, "hello kitty," instead of the usual dots for the eyes and nose.
The planned products mark the first time Sanrio is developing Hello Kitty items especially for males," [company spokesman Kazuo] Tohmatsu said.
So wait a minute. You mean, growing up I wasn't supposed dance around with my Hello Kitty doll to Madonna songs?!