A well-known hacker has come forward and claimed the whole thing was his prank.
The hacker, known as Weev, with whom we've had dealings before the "amazonfail" episode, is saying that the whole escapade was the result of his exploitation of a vulnerability in Amazon's product-rating tools.
Read more here.
All right. You have to follow the rest of this story on your own. I'm not a fucking news organization! I post videos of frightened children!